NP - Open House (2012)
Art DirectionDesignTypography
Challenge
To work with the Publication team to brainstorm ideas for that year's advertising campaign tagline, to create a brand identity for the campaign, and so that the brand identity can be executed across a series of advertising, collateral and etc.
 
Solution
The tagline "expect the xtraordinary", is to reinforce the fact of that a student can expect the best (of the best) from this tertiary institution, every student is given unique learning platforms, gets oversea exposures and is prepared for a promising career. And, thus 3 headlines are to further strengthen the tagline.

Concept and ideas and art directions were executed for a series of advertising campaign, photo-shoot and open house website design.

(The website and a series of advertisement were launched in 2011 and early 2012)
Logotype
Print Ad on magazine
Social media
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