A tertiary institute's 50th Celebration
Art DirectionIllustrationWeb Design
It was a campaign to celebrate the tertiary institute's 50th anniversary. The objective was to encourage its alumni and the entire campus to join in its birthday celebration. I was roped in to set art direction and give design advices on various visuals and designs.

Design rationale - website and stuff: 'Bringing retro back' was key objective. Using the logo's primary colours as a guide to design the website, make it retro funky. Some doodle-style illustrations were created to be applied throughout the collateral and gifts.

Other roles:
- Proposed Logo design (pitch)
- Microsite Design
- Flash Ad banners (from idea to production)
- eDM
- Social media interface (Facebook)
- Illustration
- Stationery and gifts design (Mug, Notebook cover design, Sticky notes, T-shirt)
- Collateral (Banners) & etc.

Social media
eMailer
Print Banner
Ad banner (flash animation)
Illustration and mug design
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